Still think American TV audiences don’t like to binge? Think again: Seven out of ten U.S. TV viewers consider themselves binge viewers, according to a study released this week by Miner & Co. 63 percent of those binge viewers burn through TV show episodes in one sitting at least once a week, while 17 percent even do so every day.
I know what you’re thinking: who has the time? Well, students for one, as the survey also shows that binge viewers are a lot younger than your traditional TV audience. But we also know that Americans do watch around five hours of TV every day on average, which is a lot of time for a few episodes of your favorite half-hour show.
But even if you wanted to take the number of binge viewers with a grain of salt, it’s still great to get some insights into their thinking. 61…
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